$35 million hits a box office John Krasinski’s 2024
John Krasinski film “IF,” centered around imaginary friends, secured the number one position at the box office over the weekend, based on studio estimates released on Sunday. The movie earned $35 million in its opening weekend in North America, which fell slightly short of some forecasts.
Is this outcome a disappointment or a troubling indicator of the current box office trends? Or is the ultimate fate of “IF” still uncertain? The early weeks of the 2024 John Krasinski summer box office season have been unpredictable, with no film achieving blockbuster status and each new release facing increasing pressure to perform.
Amidst this challenging environment, “IF” has certainly struck a chord.
Featuring Ryan Reynolds, Cailey Fleming, and a host of A-list voice actors such as Steve Carell, Matt Damon, Emily Blunt, Louis Gossett Jr., Phoebe Waller-Bridge, and Maya Rudolph, “IF” is an original creation by John Krasinski. John Krasinski not only wrote and directed the film but also played a role in it.
Global Debut of $55 Million.
Paramount released the film, which reportedly had a production budget of $110 million, across 4,041 locations in North America. Internationally, it brought in an estimated $20 million from 56 markets, culminating in a global debut of $55 million.
“Families turned out in large numbers and really enjoyed the movie,” stated Chris Aronson, Paramount’s head of domestic distribution.
Multiple somewhat conflicting stories are emerging regarding the film’s performance. John Krasinski As a PG-rated movie, “IF” stands out as the first significant John Krasinski family-friendly release in theaters in several weeks. Unlike superhero or horror films that tend to have a strong initial impact, family movies often sustain their earnings over a longer period.
For example, last June, Pixar’s “Elemental“ was initially deemed a flop with a domestic opening of $29.5 million. However, it steadily gained traction throughout the summer and eventually grossed nearly $500 million worldwide.
The Super Mario Bros
“IF” received mixed reviews from critics, holding a “rotten” rating of 49% on Rotten Tomatoes. However, similar to “Elemental,” audiences responded positively, awarding it an A CinemaScore this weekend. The studio views this as a successful opening and remains hopeful about the film’s continued success as the summer season starts for school-aged children.
I believe this is a positive sign for moviegoing as we enter the summer season,” said Aronson. As children prepare to finish school this week, I can’t think of a more suitable John Krasinski film to be screening in theaters. It’s new, fresh, original, and incredibly heartwarming.
Planet of the Apes
Kingdom of the Planet of the Apes” continues to shine at the box office. In just ten days, it has exceeded $100 million domestically and $237 million worldwide. In its second weekend, it secured second place with $26 million, a 55% drop from its opening weekend.
However, there hasn’t been a major cinematic event comparable to last year’s hits like “The Super Mario Bros. Movie,” “Barbie,” or “Oppenheimer” for a while. On this same weekend the previous year, “Fast X” debuted with over $60 million.
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This summer is quite unusual. It kicked off without a Marvel movie,” remarked Paul Dergarabedian, senior media analyst for Comscore. The box office has stayed flat, indicating a 20% decline compared to the same period last year.
“IF” wasn’t the sole new release this weekend. Lionsgate’s horror film “The Strangers—Chapter 1” exceeded expectations with a $12 million opening from 2,856 locations. The film’s creative marketing strategy, which included staging viral moments by featuring the “strangers” at major events such as the Trump trial and Coachella, contributed to its success
The Amy Winehouse biopic “Back to Black” premiered in North America, earning an estimated $2.9 million from 2,010 screens.
Meanwhile, the IMAX documentary ‘The Blue Angels’ soared to a $1.3 million weekend gross from 227 screens. Catch it on premium large format screens until May 22, and mark your calendars as it’s set to take flight on Prime Video starting May 23.
“The Garfield Movie
The Hollywood summer season, typically launching on the first weekend of May, is just beginning and may gain momentum next weekend with the release of “Furiosa: A Mad Max Saga” and “The Garfield Movie.
Dergarabedian pointed out that Memorial Day weekend often provides an opportunity for moviegoers to catch up on films they may have missed but heard good things about.
For a movie like “IF,” which gained momentum over the weekend due to positive word of mouth, this could be advantageous. However, it’s important to acknowledge that the 2024 box office is unlikely to surpass that of 2023.
This summer stands out as non-traditional both in its film lineup and box office trends,” commented Dergarabedian. “However, taken together, these films are expected to have a strong Memorial Day weekend.”
Ticket sales John Krasinski for Friday through Sunday at U.S. and Canadian theaters are estimates provided by Comscore. The final domestic figures will be made available on Monday.
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“IF,” $35 million.
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Kingdom of the Planet of the Apes” earned $26 million.
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“The Strangers—Chapter 1,” $12 million.
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“The Fall Guy,” $8.5 million.
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“Challengers,” $2.9 million.
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“Back to Black,” $2.9 million.
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“Tarot,” $2 million.
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“Godzilla x Kong: The New Empire,” $1.7 million.
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“The Blue Angels,” $1.3 million.
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“Unsung Hero,” $1.1 million.
